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Responsive web design is a way to create a single website that works on PC’s, laptops, mobile, tablet and across multiple browsers. In the past this was achieved by creating multiple versions of the website, this was not only costly, less effective and hard to manage and update as technology and your business grows. Inefficient, right?
With responsive web design your website automatically reacts to the size of a user’s device with one website, with one URL and one content source. A responsive website has a fluid and flexible layout which adjusts according to screen size. Cool, right?
The importance of responsive web design is that it offers an optimized browsing experience.
Basically, your website will look great and work well on a desktop (or laptop), a tablet, and a mobile phone’s browser.
Did you know?
Google accounts for over 5.7 billion searches conducted on the web daily. The Google-recommended configuration for smartphone-optimized sites is responsive web design
With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly. A site with an effective mobile experience will show up in search results above one without.
Mobile is growing
Mobile web views are huge and constantly growing with no sign of slowing down. According to Google, 2015 was the year that mobile search exceeded desktop search and in some industries, mobile web page views are said to account for over 70% of website visits.
How many times have you left a website when a form was impossible to fill out on a phone or tablet? Or clicking on a link that doesn’t work of gives you the dreaded ‘404 bad gateway’ page!
If your website isn’t responsive, there’s someone right now ready to throw their phone at the wall because of a bad user experience. You could be losing clients without even realising it.
So, let’s get started…